熊奇,
rise up.

熊奇 (xióng qí) sounds like 雄起, Chinese for “rise up”.

It grew from a simple idea: you can be lost for a while, but you don't have to stay stuck.

熊, the bear, stands for steadiness, resolve and care.

奇 stands for curiosity, the unknown, a life not defined by the standard answer.

The orange, green and blue paths in our mark are tracks heading forward.

We believe change starts with one concrete move.

Socks touch every step first. Making them well, built for each sport so your foot stays steady, soft and cool in the shoe, is how Bear Up walks the first step with you.

The walk to work, the running route and the court with friends are all covered by the same pair of feet.

Not every step has to be perfect, but every step is yours.